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谷歌Ad Exchange上的五大买方之一TellApart: "DSP-OTS" Demand Side Platform on the Side
TellApart是专注为电子商务服务的ReTargeting广告公司，由前 Google 广告部门高管 Josh McFarland 创建，已经获得 1300 万美元投资。TellApart的赢利模式很特别，他们采用人性化的按效果付费，只...
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RTBChina.com![[Simpli.fi公司DSP服务进军中国和亚太地区] Simpli.fi Expands Search-Enabled Demand Side Platform to Asia-RTBChina](https://www.rtbchina.com/wp-content/uploads/2011/07/simpli.fi_.logo_1.png){kind=logo}
[Simpli.fi公司DSP服务进军中国和亚太地区] Simpli.fi Expands Search-Enabled Demand Side Platform to Asia
以下是其官方博客的内容： Demand Side Platform Launching Real Time Bidding Capabilities in China, India, S.E. Asia & Australia Ma...
[澳洲Brandscreen公司开始在包括中国在内的在全亚太地区提供DSP服务］Brandscreen Rolls Out DSP Offering Across The APAC Region
以下是ExchangeWire对Brandscreen CEO Julian Tol的访谈： Julian Tol is the Co-founder & CEO at BRANDSCREEN. Here he discusses ...
![［谷歌可能近期发布广告定向数据服务DDP] Google's](https://www.rtbchina.com/wp-content/uploads/2011/07/google-ddp.jpg)
［谷歌可能近期发布广告定向数据服务DDP] Google's "DDP" Ad Targeting Service on the Way
据美国知名市场营销杂志《广告时代》报道，谷歌已经制定了自家数据交换计划，该计划旨在创建一个针对显示广告的动态流动市场。(*RTBChina推测：DDP 可能是 DoubleClick Data Platform之缩写） 据悉该计划在谷歌内部...
![[谷歌宣布进入品牌固定库存展示广告业务领域]Google Responds On New Google Display Network Reserve Strategy-RTBChina](https://www.rtbchina.com/wp-content/uploads/2011/04/google-display-network1.jpg)
[谷歌宣布进入品牌固定库存展示广告业务领域]Google Responds On New Google Display Network Reserve Strategy
原文来自：AdExchanger Google SVP of ads Susan Wojcicki announced the launch in Q1 of Google Display Network Reserve on last T...
![[群邑首席运营官Montgomery评论谷歌进军品牌广告市场]GroupM COO Montgomery Sees Google Targeting Brand Advertising]-RTBChina](https://www.rtbchina.com/wp-content/uploads/2011/04/reaction-groupm1.jpg)
[群邑首席运营官Montgomery评论谷歌进军品牌广告市场]GroupM COO Montgomery Sees Google Targeting Brand Advertising]
原文来自：AdExchanger AdExchanger.com asked ad industry executives: “What’s your take on Google announcing...
![[WPP 首席执行官 Sorrell认为 IBM和Accenture正在成为广告技术领域的竞争者] WPP CEO Sorrell Says IBM And Accenture Are At The Gates-RTBChina](https://www.rtbchina.com/wp-content/uploads/2011/04/sir-martin-arf.jpg)
[WPP 首席执行官 Sorrell认为 IBM和Accenture正在成为广告技术领域的竞争者] WPP CEO Sorrell Says IBM And Accenture Are At The Gates
原文引自: http://www.adexchanger.com/agencies/sorrell-rethink-2011/ 以下是来自re:Think会议的观点: Tuesday night’s keynote addres...
![[微软广告中心宣布广告交易平台开始运行]The Microsoft Advertising Exchange is Open for Business-RTBChina](https://www.rtbchina.com/wp-content/uploads/2011/03/adCenter-logo.jpeg){kind=logo}
[微软广告中心宣布广告交易平台开始运行]The Microsoft Advertising Exchange is Open for Business
以下是转载自微软官方的博客: The Microsoft Advertising Exchange is Open for Business Today, I’m pleased to announce that the Microsoft...
