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[Xaxis Asia Pacific Executes First Buy Through comScore-The Trade Desk Integration Platform to Measure Digital Campaign Performance]
SINGAPORE, September 23, 2015 — comScore, Inc. (NASDAQ: SCOR), a global media measurement and analytics company, today announced that Xaxis is the first in Asia Pacific to utilise the comScore-The Trade Desk integration platform to measure digital campaign performance. The integration allows media buyers to measure digital campaign delivery performance by leveraging comScore validated Campaign Essentials™ (vCE®) directly within The Trade Desk’s buying platform.
comScore’s global partnership with The Trade Desk, Inc. enables independent, streamlined campaign delivery and validation insights, and brings key comScore digital campaign insights directly to programmatic environments in Asia, Australia, Canada, Europe and the US. The integration of comScore vCE metrics into The Trade Desk allows joint customers to measure key performance indicators such as in-target delivery, reach/frequency, GRPs, ad viewability, invalid traffic (IVT) and geographic delivery. It also enables a streamlined process for tagging vCE campaigns directly in The Trade Desk’s system for efficient campaign setup and management.
“The Xaxis platform is about reaching and engaging audiences at scale in an efficient manner,” said Michel de Rijk, CEO, Asia Pacific at Xaxis. “The comScore-The Trade Desk integration is a big step forward in combining ad delivery and ad effectiveness measurement into a seamless, scalable process. As a leader in the programmatic space, we eagerly support this streamlined workflow not only to increase efficiency but also to accelerate campaign optimisation for our clients.”
“We’re delighted with this partnership which provides both of our clients such as Xaxis with access to comScore’s independent campaign metrics in The Trade Desk’s buying platform in more than 25 countries globally, including 12 Asia Pacific markets,” said Joe Nguyen, Senior Vice President, Asia Pacific at comScore. “This workflow integration will provide clients with the key metrics they need to evaluate daily campaign performance. By making these vCE metrics available in programmatic environments like The Trade Desk, advertisers and agencies can seamlessly evaluate the impact of their advertising spend.”
“We’re thrilled to have a global leader such as comScore as our third-party validation partner,” said Mike Davis, VP of Innovation at The Trade Desk. “Our clients will benefit from the comScore vCE integration, which will allow them to have access to independent and more robust campaign metrics, giving them greater confidence as to whether they are meeting their campaign goals.”
About comScore
Founded in 1999 and headquartered in Reston, Virginia, USA, comScore, Inc. (NASDAQ: SCOR) is a global media measurement and analytics company that makes audiences and advertising more valuable. comScore helps media buyers and sellers understand and make decisions based on how consumers use different media, such as TV, video, mobile, desktop and more. Through its products and partnerships, comScore helps its more than 2,500 clients understand their audiences, know if their advertising is working, and access data where they want and need it. Please visit www.comscore.com to learn more.
About The Trade Desk, Inc.
Recently named ninth in Forbes Magazine’s Top 100 List of America’s Most Promising Companies, The Trade Desk powers the most sophisticated buyers in advertising technology. Founded by the pioneers of real-time bidding, The Trade Desk has become the fastest growing demand-side platform in the industry by offering agencies, aggregators and their advertisers best-in-class technology to manage display, social and video advertising campaigns. The Trade Desk empowers buyers at the campaign level with the most expressive bid capabilities in market, full-funnel attribution, and detailed reporting that illustrates the consumer journey from initial impression to conversion. By maintaining a pure buy-side focus, The Trade Desk delivers on branding and performance for clients worldwide.
Headquartered in Ventura, Calif., The Trade Desk has offices across the United States, Europe and Asia.
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Via: comScore
